My first year at Surtex is behind me. I have learned more than I could ever share on paper.
Thank you, for your support. It is with happiness I conclude Surtex was a success for my business. Your encouragement kept my spirits up and productivity smooth.
Having never attended Surtex I had no real concept of what it could be and it was HUGE! It was quite the experience. My booth #1035 was on the far side of the moon with respect to the Licensing area and Stationary show but it was what I gained that makes it’s position so special (yep, that was my row, against the outside wall).
Being a complete noob I didn’t understand the true difference of being located in the “Atelier” versus the licensing area. My artwork held up but the Atelier was not in the ideal location for me. International fabric design houses were the norm in the Atelier, not watercolor, photography and design from northern Minnesota. An adorable Argentinian artist next to me believed I was Canadian, so she thought I fit in just fine, with my heavily accented english. I still smile remembering when her sister set her straight.
I made solid contacts but the majority of foot traffic in my aisle was buying fabric design outright. The businesses who did come to me were remarkable, sincerely interested and the follow up has been wonderful, most saw my ad in the program and sought me out.
On a personal level I met many wonderful artists, students and business folk. Our slow aisle times were filled with stories and laughter. The aspect of being lodged in the Atelier with the international set was something I didn’t anticipate and would never change. (That being said, next year I need to be in the licensing section.)
Positive interest and critiques have me painting to fulfill the requests. I am seeking out beautiful gardens and other inspiration, if the weather would only warm up here!
I am looking forward to Surtex 2014 and having my second year under my keystroke/paint brush.
Here’s to the wild ride ahead!